If you’re interested in ranking websites and getting organic traffic for your plastic surgery practice, then you need to learn how to do SEO. There are many different approaches when it comes to learning search engine optimization; however, there are lots of bad ones. One of the worst things you can do is follow general SEO advice or teachings from false gurus. It is imperative that you carefully choose where you learn from and some of the best people and websites to learn from including Authority Hacker, Chris Lee, Alex Becker, Matt Diggity, Doug Cunnington, etc. With that said, we will now look at some of the essentials of SEO that will get you started.
One of the first things you’ll need to do is create a website if you don’t have one. You can either buy a brand new domain or opt for an aged or expired domain. The benefits of getting an old or expired domain are that they have some age as well as pre-existing links and authority. As a result, you may be able to skip the Google sandbox and start ranking right away. However, the downside with these type of sites is that you don’t get to choose your domain name, it will cost you a couple hundred or even thousand dollars, and there is a chance that it won’t save you time. If you don’t have that money to spend or just want to create your brand, then you’re better off with a brand new domain name.
Next, doing excellent keyword research is extremely important if you want to build a website that ranks. By targeting the wrong keywords for your practice, you can easily waste your time and thousands of dollars. If you target keywords that are too competitive, then you won’t have a chance of ranking. Also, if you target keywords that don’t have any particular intent, then you won’t make much money from your website. It is best to go after long tail keywords that have some user intent. For example, “dog collars for Golden Retrievers” is a much better keyword to go after than, “dog collars” if you have a dog-themed website.
It is best to get as many relevant long tail keywords as possible, and you can do so by doing an SEO competitor analysis on their websites. You can easily place your competitor’s URL into tools such as Ahrefs or Semrush and check out the organic keywords that they’re ranking for. This can help you to build up your keyword blueprint.
The next aspect of SEO for plastic surgeons that you will need to learn is on page SEO. This is everything that you do on each page which includes using the right keywords, the quality of your content, internal linking, etc. You should place your most powerful keyword in the title of each page. Also, you should aim to write long-form content that is at least 1,000 words per page. Google is cracking down on the quality of content, so you need to ensure you’re creating high-quality content that delivers what searchers are looking for.
Lastly, you will need to learn about off page SEO. To build high-quality backlinks, you should strive to get outreach links. This can be done by networking with other sites in your niche and getting links through guest posts, comment links, etc. The more you network with related sites, the more popular your site will become, and you’ll attract natural links. The anchor text of your links is also fundamental, and you should be careful not to repeat anchors.
In summary, this is a quick guide to SEO that will help you to get started ranking websites. SEO takes a lot of work and patience, so be sure to practice your patience, and the results will come.