An SEO analysis of your site will give you deep insights into the areas that may need improvements. That way you will learn about the changes that are required to keep your website up-to-date with the latest search engine optimization trends in the industry. This is very important since SEO keeps evolving quickly and your site can become outdated very soon. A good SEO analysis will help you stay ahead of your competition in the industry. Here is how to perform SEO analysis.
An SEO analysis involves analyzing your website based on a checklist and getting to know what needs to be fixed to make your website up-to-date with the latest SEO trends in the industry. It will tell you about the current status of your site and give you essential insights to act upon. There are many things to consider when performing SEO analysis on your website. Here is a checklist that you need to follow when implementing an SEO audit on your site.
The first thing is to check your visibility on Google. Without knowing the current status of your website, you cannot do anything else to improve your search engine optimization. Check where your site ranks on Google or how many pages of your site rank in the search engine. The best way to do this is to type “site:yoururl.com” in the search bar of Google. The next step is to analyze the meta description and URL of the site. The URL should describe the content of your page and consists of 4-5 relevant words. The meta description should be able to attract the attention of your customer and contain the main keyword that you want to rank for. A well-written meta description will make your site clickable.
The titles and headings are the next components that you need to analyze when performing an SEO audit. The heading and titles of the site should include the keywords that you want to rank for. If the search volumes are high for these keywords, you should try to go for long-tail keywords that have a decent search volume but a lower competition. In fact, high volume searches have too much competition, and you may find it difficult to rank for such keywords.
Analyze the incoming links to your site. This is another important function of good SEO analysis. Make sure that you have an idea of the inbound links to your competitor sites so that you know how much work needs to be done to improve your rankings on Google and the other search engines. Many free SEO tools will allow you to analyze the competitor backlinks. Make use of such a tool to perform the job. These are some of the most critical functions involved in an SEO audit.
Performing an SEO audit isn’t rocket science. There are enough papers on the internet that will tell you how to conduct a comprehensive SEO audit. The article mentioned above provides information on how to perform SEO analysis.